About
We build data-driven pricing strategies for your business with surgical precision and care, so you can make confident decisions and unlock new potential for growth.
- 15 years of experience in both well-established pricing firms and as an independent advisor.
- Frequent featured speaker for the Professional Pricing Society and Private Equity events
- 100+ Projects for more than 50 clients
We know every pricing decision you make feels like a gamble
That’s why we analyze your data and develop your pricing strategy with surgical precision and care. We make it easier to take cautious, profitable steps forward.
About
After completing my PhD in Economics, I have spent the past 15 years in the consulting industry, applying analytical models to solve pricing problems for my clients.
Over that period, I have worked on well over 100 projects for more than 50 clients across all continents, industries and business models.
I love analytics and truly believe in the power of data and algorithms to drive (or support) business decisions. I created Keenalytix because I want pricing analytics initiatives to be successful and drive results for you, the decision-makers.
Private Equity
Increase the multiple on your portfolio companies.
Pricing is the #1 lever private equity firms can use to grow their portfolio companies. Pricing analytics can help private equity firms maximize the growth potential of their portfolio companies, and eventually their multiple:
Restaurants
Increase store profitability.
The industry as a whole has adopted value-based pricing and price optimization. Today, restaurants need advanced pricing analytics to keep their competitive edge and support these strategies at two levels: price increases (price-setting) and promotions:
E-Commerce & Retail
Maintain your competitive edge.
In the highly competitive retail and ecommerce industry, companies that effectively utilize pricing analytics to direct their promo and pricing strategies stay ahead:How We Work
Pricing Analytics + Strategy Process
01
Evaluation
At no cost to you, we define the true problems behind your pricing and develop an analytical solution for solving them.
02
Pricing Development
03
Implementation Support
Featured Case Studies
Optimizing Menu Prices in QSR
The company was a large quick service restaurants chain. They wanted to optimize menu prices to drive margins without impacting guest count.
Measuring Price Elasticity in Retail
The company was a large retailer of Athletic Apparel. They had recently taken a substantial price increase and were concerned that they weren’t getting the expected results.
Due Diligence Analytics for a PE Firm
The client was a mid-market private equity firm. They were considering the acquisition of an e-commerce business and needed an in-depth and data-driven assessment of the target company.
