Is Your Price Increase Truly Driving Profit? Here’s How to Find Out!
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Why Life is Unfair to DTC Brands—And How to Overcome It
Why do so many Direct-to-Consumer (DTC) brands struggle to grow despite acquiring new customers? Growing a DTC brand sounds simple in theory—you acquire customers, ...
The 9 Reasons Why It’s So Hard to Measure Price Elasticity
If you are reading this, I am sure you have already seen some version of the following chart at least once in your lifetime
Case Study: Unlocking The Three Growth Engines for an Omnichannel DTC Brand
Every business relies on three core growth engines: profitability, customer acquisition, and customer retention. In this case study, Fred walks you through how he ...
Mastering Price Point Endings: Small Changes, Big Profits
Are you setting your prices strategically or just guessing? Your price endings aren’t just numbers—they’re powerful psychological triggers that influence consumer behavior and can ...
The forgotten meaning of Analytics
At Keenalytix, we love words just as much as we love data. Better, we strongly believe in the necessity for analytics as a profession ...
Excuse me, do you speak analytics?
Last week, we discussed the five pillars of successful analytics initiatives. The week before, we made the case for Analytics as a business process. Today, ...
The five pillars of analytics workflows
In our last post, we discussed how implementing analytics as a business process could help improve its success rate. Today, we will dive deeper ...
The case for Analytics as a business process
Most analytics projects fail According to most estimates, more than 80% of analytics initiatives end up being abandoned or fail to deliver the expected ...
