About Keenalytix
Keenalytix exists to help leadership teams bring disciplined, comprehensive thinking to pricing and promotion decisions, not after the fact, but before, during, and after they matter most.
Pricing choices carry real financial, commercial, and organizational risk.
Pricing choices carry real financial, commercial, and organizational risk. Too often, decisions are made episodically, debated intensely in the moment, then forgotten once they’re implemented. That leads to tactical adjustments instead of cumulative improvement.
Keenalytix was created to change that. We work with senior teams to provide continuity in pricing decision-making, helping organizations avoid repeated reactive cycles and instead build defensible, financially sound approaches over time.
Fred Puech, PhD, Founder & Pricing Decision Partner
Fred Puech leads Keenalytix with a focus on judgment under ambiguity. An economist by training with many years of experience advising leadership teams across industries, Fred guides pricing decisions with a blend of analytical grounding and real-world decision literacy.
Rather than offering a menu of analytics products or tactical solutions, Fred’s work centers on helping leaders:
- Frame critical pricing decisions before they’re made
- Evaluate trade-offs in the context of risk and commercial priorities
- Review outcomes objectively and adjust responsibly over time
This approach prioritizes leadership clarity and accountability, not just data or models.
Senior executives and boards alike value Fred’s calm, unbiased perspective, especially in environments where signals are unclear and the cost of being wrong is high.
