Pricing decisions often involve meaningful financial, commercial, and organizational risk. Keenalytix partners with leadership teams to improve pricing decisions — grounding rigorous economic reasoning in real-world constraints.
Through Keenalytix, I work with leadership teams as a Pricing Decision Partner — providing ongoing, independent support around pricing and promotion decisions that carry meaningful financial and commercial risk.
The focus is on helping leaders think clearly through trade-offs, opportunities, and risk, so pricing moves are made deliberately and with confidence over time. I also challenge internal pricing narratives before the market does.
Who this works best for
Keenalytix works best with leadership teams that:
- Make high-impact pricing or promotion decisions, whether those decisions occur frequently or episodically
- Recognize that pricing choices carry meaningful financial and commercial consequences
- Want disciplined and comprehensive thinking brought to pricing decisions — not just isolated analyses
- Value continuity across the full decision cycle, including reviewing outcomes and adjusting over time
- Treat pricing as a leadership responsibility, not a function
- Have (or are building toward) internal execution and operational capability
When Keenalytix is not the right partner
Keenalytix is not a fit for teams that:
- Are primarily looking for external execution capacity or day-to-day pricing operations; we do not replace junior pricing analysts.
- Need dashboards, reporting, or KPI tracking maintained as a standalone service; this is about C-Suite decision-making, not tools.
- Want tactical pricing support disconnected from broader commercial context
How the partnership typically works
Most clients work with Keenalytix on an ongoing basis, with regular decision-focused conversations and deeper reviews around major pricing moments.
The engagement is designed to provide continuity across pricing cycles — from framing decisions upstream, to reviewing outcomes and adjusting over time — rather than one-off advice or isolated projects.
In practice, the partnership typically aligns with the natural rhythm of pricing decisions:
• weekly or monthly price and promotion surveillance
• quarterly guidance around price increases and major adjustments
• annual governance and strategy review ahead of Board-level discussions
About Keenalytix
Keenalytix is led by Fred Puech, PhD, an economist by training with deep experience helping leadership teams navigate complex pricing and promotion decisions across consumer and B2B businesses.
Drawing on his extensive analytical background and his experience advising hundreds of executives, Fred provides calm, unbiased, and defensible pricing advice — even when market signals are unclear and stakes are high.
