The Price is Wrong: Fix Hidden Profit Leaks Before They Drain Your Business
Most organizations underestimate the power of pricing. A 1% improvement in average realized price can drive an 11% lift in operating profit—yet too many companies rely on guesswork, gut feel, or outdated spreadsheets.
This whitepaper from Keenalytix reveals where profits are silently leaking from your business—and how to stop it.
Why This Matters
Pricing is the single most powerful lever for profitability, yet it’s also the most misunderstood. Companies frequently:
- Price too low and leave money on the table.
- Price too high and drive customers away.
- Fail to track where discounts, rebates, and incentives quietly erode margins.
This guide introduces a proven, five-stage framework—the Pricing Excellence Journey—that helps leaders systematically uncover and fix these profit leaks.
What You’ll Learn Inside the Whitepaper
- The Pricing Excellence Journey: A practical roadmap through Strategy, Architecture, Implementation, Realization, and Governance.
- How to align pricing with corporate goals—whether that’s maximizing margin, gaining market share, or establishing a premium position.
- Why the Price Waterfall is your new best friend—a diagnostic tool to visualize where margin leakage really occurs.
- The hidden role of sales incentives in undermining (or reinforcing) pricing discipline.
- The Pricing Health Scorecard: A simple self-diagnostic you can apply today to benchmark your pricing maturity.
