Is Your Pricing Strategy a Growth Driver—or a Liability?
Download The QSR Pricing Playbook to identify your brand’s pricing persona and take a data-driven approach to margin, traffic, and competitiveness.
The QSR Pricing Playbook
7 Data-Backed Personas for Smarter Pricing Strategy
With rising costs and shifting consumer behavior, pricing in Quick-Service Restaurants is no longer just about covering costs or matching the competition. It’s about strategically balancing profitability, traffic, and market position—and knowing exactly where your brand stands.
Perfect for executives, analysts, and strategists in the QSR space, this resource helps you transition from reactive pricing to a strategic, measurable model.
What You’ll Gain:
- A diagnostic tool to classify your pricing approach
- Real brand benchmarks from McDonald’s, Starbucks, Chipotle, and others
- Strategy playbooks to evolve toward sustainable growth
- Insight into the “value-traffic paradox” and other key industry dynamics
