How NOT to Set Your Menu Prices…and What to Do Instead
Many restaurant brands are currently updating their pricing for the next quarter, so today I'll share a real-life example of how not to set ...
Three Lessons from the 2025 National Restaurants Association Show
What is top of mind for restaurant executives and operators these days? I just came back from the NRA Show and ...
Not Just a Black Box: Using AI Wisely in Pricing
AI for pricing analytics. I tried very hard to stay away from the topic because I didn’t want to add to the noise.
The 10% That Drives 60%: Rethinking Your Customers
"We don't have customers who spend that much". "All our customers spend roughly the same". "Our average customer is very representative of our entire ...
Balancing Consistency and Local Conditions: The Case for Store Tiering in Multi-Location Pricing
For multi-location operators—especially in the restaurant sector—pricing is always a tightrope walk. On one side: the need for brand consistency. Customers expect fairness and ...
Menu Pricing Mastery: 5 Critical Mistakes Draining Restaurant Profits
In today's competitive restaurant landscape, effective pricing strategy can make the difference between thriving and merely surviving. While food quality and service excellence remain ...
Think You Need Tons of Data for Pricing Analytics? Think Again
So, you've finally decided that you need to run some pricing analytics before deciding how to respond to tariffs? Here are two good news ...
Pricing Responses to Tariffs and Macro Uncertainty Q1-Q2 2025
I just completed another round of updates on tariffs and the macro-economic environment with my clients in DTC and restaurants, and I thought I ...
Case Study: Using Sales Analytics in a Strategic Growth Review
Are you struggling with declining web sales, customer retention, or ineffective promotions? This in-depth case study reveals how a DTC food supplement brand turned data-driven ...
Case Study: Optimizing Menu Pricing for a Full-Service Breakfast Restaurant Chain
Struggling with price increases leading to lost sales? This data-driven case study reveals how a leading full-service breakfast chain optimized menu pricing to maintain profitability, ...
