The Market Leader’s Edge: Data, Agility, and the Future of QSR Pricing
The ultimate goal for any QSR brand is to achieve the "Market Leader" persona—a harmonious balance of high profitability, robust traffic, and a strong ...
Elevating Your QSR: The Playbooks for Cash Cows, Hidden Gems & Hype Machines
The ultimate goal for any QSR brand is to achieve the "Market Leader" persona—a harmonious balance of high profitability, robust traffic, and a strong ...
Strategic Leap: From Margin Hoarder & Price Follower to QSR Market Leader
The ultimate goal for any QSR brand is to achieve the "Market Leader" persona—a harmonious balance of high profitability, robust traffic, and a strong ...
Unmasking Your QSR’s Pricing Persona: Are You a Cash Cow or Caught in the Race-to-the-Bottom?
Optimal pricing in the restaurant industry, particularly within the dynamic Quick-Service Restaurant (QSR) segment, is a complex endeavor that necessitates a delicate balance of ...
The New Reality of QSR Pricing: Why Yesterday’s Strategies Won’t Cut It
In the dynamic Quick-Service Restaurant (QSR) segment, optimal pricing is a complex endeavor, demanding a delicate balance of profitability, traffic, and competitiveness. The traditional ...
How NOT to Set Your Menu Prices…and What to Do Instead
Many restaurant brands are currently updating their pricing for the next quarter, so today I'll share a real-life example of how not to set ...
Three Lessons from the 2025 National Restaurants Association Show
What is top of mind for restaurant executives and operators these days? I just came back from the NRA Show and ...
Not Just a Black Box: Using AI Wisely in Pricing
AI for pricing analytics. I tried very hard to stay away from the topic because I didn’t want to add to the noise.
The 10% That Drives 60%: Rethinking Your Customers
"We don't have customers who spend that much". "All our customers spend roughly the same". "Our average customer is very representative of our entire ...
Balancing Consistency and Local Conditions: The Case for Store Tiering in Multi-Location Pricing
For multi-location operators—especially in the restaurant sector—pricing is always a tightrope walk. On one side: the need for brand consistency. Customers expect fairness and ...
