Mastering Price Point Endings: Small Changes, Big Profits
In the world of retail, pricing strategies are more than just numbers on a tag; they're powerful psychological triggers that can significantly influence consumer ...
Is Your Price Increase Truly Driving Profit?
Many clients in QSR and ecommerce come to me asking for help because their price increases do not translate into improved profitability, despite their ...
How to Use Product Trial and Repeat Rates to Drive Strategic Success
“Is there a problem with (some of) your products?” That is typically one of the first questions I try to answer, with data, when ...
The 5 Biggest Mistakes Direct-to-Consumer Brands Are Making—and How to Fix Them Fast
One of the most vexing questions my clients expect me to answer during our engagements is the following: why isn’t our marketing working the ...
Why You’re Sitting on a Gold Mine: Unlock the Hidden Power of Order-Level Data
If you're a Direct-to-Consumer (DTC) brand selling on Shopify, WooCommerce, Amazon, or PrestaShop, you already have access to one of the most valuable assets ...
The Tariff Exposure Scorecard
How Exposed is Your Pricing to Tariffs? Here's a Simple Way to Find Out Tariffs introduce uncertainty. They disrupt supply chains, inflate costs, ...
Is Your Price Increase Truly Driving Profit? Here’s How to Find Out!
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Why Life is Unfair to DTC Brands—And How to Overcome It
Why do so many Direct-to-Consumer (DTC) brands struggle to grow despite acquiring new customers? Growing a DTC brand sounds simple in theory—you acquire customers, ...
The 9 Reasons Why It’s So Hard to Measure Price Elasticity
If you are reading this, I am sure you have already seen some version of the following chart at least once in your lifetime
Case Study: Unlocking The Three Growth Engines for an Omnichannel DTC Brand
Every business relies on three core growth engines: profitability, customer acquisition, and customer retention. In this case study, Fred walks you through how he ...
