Not Just a Black Box: Using AI Wisely in Pricing
AI for pricing analytics. I tried very hard to stay away from the topic because I didn’t want to add to the noise.
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Are you making these costly marketing mistakes in your Direct-to-Consumer (DTC) business? If your marketing efforts aren’t delivering the results you expect, chances are ...
Many of my direct-to-consumer clients use Shopify. Some use WooCommerce. Almost all are also on Amazon. What they all had in common before we ...
Are your products truly driving success, or are they holding your business back? In this video, Fred Puech, founder and managing director of keenalytix, ...
The rise of Direct-to-Consumer (DTC) brands has been one of the most significant retail trends in recent years. On the surface, growing a DTC ...
In the world of retail, pricing strategies are more than just numbers on a tag; they're powerful psychological triggers that can significantly influence consumer ...
Many clients in QSR and ecommerce come to me asking for help because their price increases do not translate into improved profitability, despite their ...
“Is there a problem with (some of) your products?” That is typically one of the first questions I try to answer, with data, when ...
One of the most vexing questions my clients expect me to answer during our engagements is the following: why isn’t our marketing working the ...
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If you're a Direct-to-Consumer (DTC) brand selling on Shopify, WooCommerce, Amazon, or PrestaShop, you already have access to one of the most valuable assets ...
How Exposed is Your Pricing to Tariffs? Here's a Simple Way to Find Out Tariffs introduce uncertainty. They disrupt supply chains, inflate costs, ...
