Not Just a Black Box: Using AI Wisely in Pricing
AI for pricing analytics. I tried very hard to stay away from the topic because I didn’t want to add to the noise.
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Why do so many Direct-to-Consumer (DTC) brands struggle to grow despite acquiring new customers? Growing a DTC brand sounds simple in theory—you acquire customers, ...
If you are reading this, I am sure you have already seen some version of the following chart at least once in your lifetime
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Every business relies on three core growth engines: profitability, customer acquisition, and customer retention. In this case study, Fred walks you through how he ...
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Are you setting your prices strategically or just guessing? Your price endings aren’t just numbers—they’re powerful psychological triggers that influence consumer behavior and can ...
At Keenalytix, we love words just as much as we love data. Better, we strongly believe in the necessity for analytics as a profession ...
Last week, we discussed the five pillars of successful analytics initiatives. The week before, we made the case for Analytics as a business process. Today, ...
In our last post, we discussed how implementing analytics as a business process could help improve its success rate. Today, we will dive deeper ...
Most analytics projects fail According to most estimates, more than 80% of analytics initiatives end up being abandoned or fail to deliver the expected ...
