Your strategic guide to smarter, data-driven pricing.

Empowering confident decisions and maximizing profitability through tailored pricing analytics solutions.

The Deep Pricing Compass™ is our signature methodology for unlocking profitable pricing across the entire customer journey.

Combining deep and comprehensive PhD-grade pricing analytics, our unique Three Growth Engines strategic framework and our adaptive delivery model, it gives our clients a clear and actionable path through the complexities of modern pricing. Unlike one-size-fits-all solutions, the Compass adapts to your pricing maturity and business model — guiding decisions on everyday prices, promotions, loyalty offers, and fees with precision and purpose. It’s not just a framework — it’s a capability builder, designed to generate results while strengthening your internal pricing function.

Our Pricing Strategy: The Three Growth Engines

Profit Engine

Acquisition Engine

Retention Engine

We developed the “Three Growth Engines” framework to guide clients in focusing on the areas that will drive sustainable growth:

1. Profit Engine

Ensures profitable growth by delivering the right products at the right prices:

Assortment/Menu Optimization: Using our Product Selector, we analyze product portfolios to identify those that drive sales, customer acquisition, and retention.
Pricing Optimization: With our Price Optimizer, we refine pricing strategies by analyzing historical data to maximize profitability.

2. Acquisition Engine

Drives customer acquisition through targeted promotional and marketing strategies. By analyzing past campaigns, we design and refine initiatives that attract new customers effectively.

3. Retension Engine

Builds long-term value by retaining key customers and increasing their spend. We optimize:

Product Recommendations and Bundling: Using our Product Affinity Explorer, we enhance customer experience with tailored suggestions.
Loyalty Programs: With our Order Investigator, we structure loyalty programs to foster retention and reward high-value customers.
Targeted Offers: Leveraging our Customer Profiler, we create personalized offers based on purchase history, driving both immediate sales and sustained loyalty.

Our Pricing Analytics Framework

We apply PhD-grade pricing analytics scientifically to each stage of the pricing cycle (before, while and after setting prices). We go deep into our clients’ business, much deeper than most consultants or even software. We also go broad, by analyzing everyday pricing, promotions, customer behavior and ordering patterns.

Price Analytics

Identify the optimal price to maximize profitability

Promotions Analytics

Optimize campaigns to drive traffic and revenue

Customer Analytics

Tailor strategies based on actionable customer insights

Product Analytics

Enhance offerings to meet demand and boost sales

Basket Analytics

Drive purchases with smarter product suggestions

Orders Analytics

Strengthen retention and improve customer satisfaction

Adapting to Client Needs: Analytics Maturity Pyramids

Our Maturity Pyramids help assess clients’ readiness for analytics solutions, ensuring tailored approaches at every level:

Fundamentals: Simple descriptive analytics for actionable insights and quick wins.
Data Mining: Advanced yet semi-automated analytics for deeper insights while maintaining client decision control.
Optimization: Algorithm-driven decision-making for highly mature clients comfort- able with automated solutions.

This flexible approach ensures solutions are effective, practical, and aligned with client capabilities.

Real Results. Proven Success.

Our whitepaper showcases the power of data-driven decisions in action. Download and explore how businesses like yours have transformed their strategies to achieve measurable growth and receive Fred’s monthly Price Points report.