How NOT to Set Your Menu Prices…and What to Do Instead
Many restaurant brands are currently updating their pricing for the next quarter, so today I'll share a real-life example of how not to set ...
Three Lessons from the 2025 National Restaurants Association Show
What is top of mind for restaurant executives and operators these days? I just came back from the NRA Show and ...
Not Just a Black Box: Using AI Wisely in Pricing
AI for pricing analytics. I tried very hard to stay away from the topic because I didn’t want to add to the noise.
Balancing Consistency and Local Conditions: The Case for Store Tiering in Multi-Location Pricing
For multi-location operators—especially in the restaurant sector—pricing is always a tightrope walk. On one side: the need for brand consistency. Customers expect fairness and ...
Menu Pricing Mastery: 5 Critical Mistakes Draining Restaurant Profits
In today's competitive restaurant landscape, effective pricing strategy can make the difference between thriving and merely surviving. While food quality and service excellence remain ...
Pricing Responses to Tariffs and Macro Uncertainty Q1-Q2 2025
I just completed another round of updates on tariffs and the macro-economic environment with my clients in DTC and restaurants, and I thought I ...
Mastering Price Point Endings: Small Changes, Big Profits
In the world of retail, pricing strategies are more than just numbers on a tag; they're powerful psychological triggers that can significantly influence consumer ...
Is Your Price Increase Truly Driving Profit?
Many clients in QSR and ecommerce come to me asking for help because their price increases do not translate into improved profitability, despite their ...
The 5 Biggest Mistakes Direct-to-Consumer Brands Are Making—and How to Fix Them Fast
One of the most vexing questions my clients expect me to answer during our engagements is the following: why isn’t our marketing working the ...
The Tariff Exposure Scorecard
How Exposed is Your Pricing to Tariffs? Here's a Simple Way to Find Out Tariffs introduce uncertainty. They disrupt supply chains, inflate costs, ...
