Pricing Responses to Tariffs and Macro Uncertainty Q1-Q2 2025
I just completed another round of updates on tariffs and the macro-economic environment with my clients in DTC and restaurants, and I thought I ...
Mastering Price Point Endings: Small Changes, Big Profits
In the world of retail, pricing strategies are more than just numbers on a tag; they're powerful psychological triggers that can significantly influence consumer ...
Is Your Price Increase Truly Driving Profit?
Many clients in QSR and ecommerce come to me asking for help because their price increases do not translate into improved profitability, despite their ...
The 5 Biggest Mistakes Direct-to-Consumer Brands Are Making—and How to Fix Them Fast
One of the most vexing questions my clients expect me to answer during our engagements is the following: why isn’t our marketing working the ...
The Tariff Exposure Scorecard
How Exposed is Your Pricing to Tariffs? Here's a Simple Way to Find Out Tariffs introduce uncertainty. They disrupt supply chains, inflate costs, ...
The 9 Reasons Why It’s So Hard to Measure Price Elasticity
If you are reading this, I am sure you have already seen some version of the following chart at least once in your lifetime
